In partnership with Facebook, the Poverty Alleviation & Social Safety Division launched the first-of-its-kind Design Hackathon on malnutrition at the National Incubation Centre in Islamabad. Over the course of two-days, the Design Hackathon will connect experts in malnutrition with digital marketers who, with additional support from Facebook, will help build innovative digital campaigns for social media around the challenges of malnutrition. This is the first in a series of Ehsaas - Facebook collaborative initiatives. “To fight malnutrition today, we need 21^st century tools such as digital marketing techniques on social media that can reach wide audiences,” said Dr. Sania Nishtar, Special Assistant to the Prime Minister of Pakistan on Social Protection and Poverty Alleviation, speaking today at the launch event.