Prime Minister Imran Khan will be launching the Ehsaas Kifalat programme on January 31, 2020. Preparations are underway to give final touches to the launch. The Ehsaas Communications Committee meeting was an important component of the preparations. The members of the Communications Committee met to deliberate on the comprehensive communications plan for Ehsaas Kifalat Programme. Dr. Sania Nishtar, Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation chaired the meeting. The meeting discussed print, electronic and social media engagement plans for the forthcoming mega launch event. Kifalat is a key policy of the Ehsaas poverty alleviation programme, which is working to lift around 7 million women out of poverty and create a welfare state.