Taking government’s anti-poverty initiative of Ehsaas a step forward, Prime Minister Imran Khan launched the Rs. 15 billion Ehsaas Amdan program in Layyah, aimed at creating opportunities for respectable livelihood for the most disadvantaged people through transfer of assets. At the beginning of ceremony, the PM formally inaugurated the program by handing over various assets to beneficiaries. Addressing the ceremony, the PM said, “Ehsaas program is an effort to uplift the deprived people as it consists of Kafalat Card for the poorest women, Amdan program to increase income, health insurance cover for six million families, interest free loans scheme for small enterprises and 50,000 need based undergraduate scholarships for the youth. He said that the government is providing interest-free loans to around 80,000 individuals every month.” Chief Minister Punjab, Sardar Usman Buzdar and Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation, Dr Sania Nishtar, also addressed the gathering. “Ehsaas Amdan program aims to create livelihoods and jobs for the marginalized households by providing them assets that they need. Launched in 375 rural union councils of 23 districts of Pakistan, the program will feature transferring of 200,000 assets to deserving households (60% women and 30% youth), overall impacting 1.4 million individuals”, said Dr. Nishtar in her address.