Dr. Sania Nishtar, Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation chaired the regular Ehsaas Communications Committee meeting held at the PM Secretariat on Oct 9, 2019. During the meeting, the communications plan for the upcoming Ehsaas undergraduate scholarships scheme and the World Poverty Day was set up in a consultative manner. In addition, the committee focused on exploring ways to communicate more effectively to target those who could benefit from the government’s Ehsaas’ interventions, precisely those that are marginalized and the hardest to reach out. Secretary PASSD, Principal Information Officer, PIDPASSD and communications and media representatives from various stakeholders including MoIB, PID, Associated Press of Pakistan, Pakistan Broadcasting Corporation, PEMRA, PTV News, ATV, Provincial Social Welfare Department - Punjab, BISP, Pakistan Bait ul Mal and Pakistan Poverty Alleviation Fund joined the meeting. Ehsaas Communications Committee is due to meet every Wednesday under the leadership of Dr. Nishtar.